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social marketing
You want people to act differently? Give them a choice.
That’s what social marketing is all about —a simple exchange. If you want people to buckle their seat belt, quit smoking, skip fertilizing, join an advocacy group, talk openly about sex, get an AIDS test, eat smaller meals, exercise more or do just about anything, you have to offer them something in exchange. Something they actually want.
Stop the presses: Many of us don’t exercise, and it’s not because we don’t know it’s good for us. Life is about choices. So is good social marketing.
This simple idea was what led to Marketing for Change, the social marketing practice at the heart of what we do. So take a tour using the links of the right. Steal some free stuff using the links below. We created this firm to do good. The main way we do good is helping do-gooders like yourself do good stuff. See it's all about "doing" — as in behavior. If you're new to the concept, we suggest the first thing you do is download our free little book on social marketing (see below). If you've done this awhile, you'll want to see what we can do. To do that, check out our work or browse through our services listed to the right.
